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Recently Shutterfly, a large online card business, sent out a mass email congratulating new parents. Unfortunately, many of those recipients were not parents, or worse, were dealing with infertility, miscarriage, or even a child’s death. To make matters even worse, this happened not too long after Mother’s Day. Did Shutterfly make a huge mistake by sending out […]

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I think using hashtags during a program is a great strategy to get fans to become more engaged. Fans can connect with one another via twitter and bounce thoughts and ideas off each other. The hashtag allows basically a “chat room” type of situation where all of the comments concerning the program are in one spot. It is […]