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Since social media became popular, I have always considered it to be a crucial part of any business if it wanted to be successful. Most brands that are well known have a strong social media presence. Since I have begun this course, I have learned many ways that social media can help and hurt a […]

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I have never participated in any online causes or movements online that I can think of. Many times in the past I have liked a page to show my support for a certain cause or event, but that is usually the extent of it. I don’t really enjoy reading all of the posts and arguments […]

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Recently Shutterfly, a large online card business, sent out a mass email congratulating new parents. Unfortunately, many of those recipients were not parents, or worse, were dealing with infertility, miscarriage, or even a child’s death. To make matters even worse, this happened not too long after Mother’s Day. Did Shutterfly make a huge mistake by sending out […]

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I think using hashtags during a program is a great strategy to get fans to become more engaged. Fans can connect with one another via twitter and bounce thoughts and ideas off each other. The hashtag allows basically a “chat room” type of situation where all of the comments concerning the program are in one spot. It is […]